Any pizzeria can say they serve authentic Neapolitan pizza, but only those certified by the Associazione Verace Pizza Napoletana provide their guests with a truly authentic food experience.
What is Verace Pizza Napoletana?
Verace Pizza Napoletana is a movement whose goal is to promote and protect the name and the product Pizza Napoletana; a style of pizza and tradition found in Naples. The term Vera, or Verace, means true, genuine, or real. The movement does not have a single voice, but rather is supported by a range of organizations, including trade associations, restaurants, equipment and ingredient producers, trainers and schools. Supporters include the Associazione Verace Pizza Napoletana (Naples) and their U.S. partner Verace Pizza Napoletana Americas (Los Angeles), Antico Molino Caputo (Naples), Italy’s finest and most famous pizza flour producer, and Pizza Consulting (Naples), Italy’s premier pizzaiolo training school.
The movement gained visibility in 2004, when the VPN Association worked with the Italian Ministry of Agriculture to present Pizza Napoletana to the European Union as a protected food product, similar to cheese, olive oil or wine. The resulting press coverage in the United State created a stir, and today, Vera Pizza Napoletana claims to be DOC (Denominazione d’ Origine Controllata), the same status as Chianti.
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